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URWERK Novelties at Baselworld 2016

Urwerk · 2016-03-25 · 4:40

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Official Urwerk playlist «UR-VIDEOS WE LIKE» on YouTube.

Martin Frei, designer and co-founder of URWERK, explains us the source of inspiration of the two strong collections that the brand is putting forward at this year's Baselworld; the UR-210 and the UR-105. He comes back on a watch that we had previously seen at the SIHH with the very original T-Rex, but now URWERK is putting the Clockwork Orange on the seen, a more sportive approach to the 105 with its vivid orange numeral display. We also saw a new black version of the UR-210 with "clou de Paris" finishing on the case that matches the textile strap, a really nice timepiece, impressive and discrete at the same time.
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The brand behind this video

The official Urwerk channel uploaded this video on 2016-03-25; here it is listed under “Urwerk – UR-VIDEOS WE LIKE”. The brand's history goes back to 1997; today Urwerk is based in Geneva. Among the brand's well-known lines are UR-105, EMC and UR-210.

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